
Logo
The logo combines symbols of medicine and psychology, reflecting the contemporary vision and values of the Association.
The main elements are the caduceus and the capital Greek letter “Psi,” symbolizing medicine and psychology, respectively.
The caduceus features two intertwined snakes stylized as heart and stethoscope symbols, emphasizing the unity of psychology and medicine. It also symbolizes the synergy of cognitive and emotional aspects, which are key components in the work of physician psychologists. The upper part of the snakes also resembles a neural synapse, adding a modern touch to the symbol.
The wings depicted at the top of the caduceus represent the community, unity, association, and care for medical psychology professionals, as well as freedom of thought and the power of knowledge.
Font
Arsenal is a modern Ukrainian business font designed by Andriy Shevchenko in four styles (Regular, Italic, Bold, Bold Italic). It includes Cyrillic and Latin characters, small caps, regular and old-style numerals, several alternative and historical characters, as well as swash forms for uppercase letters.
The font is released under the free and open SIL Open Font License. It can be downloaded for free from the official website and other sources.
We chose this font for its character, Ukrainian meanings, and values.
Light, convenient, minimalist, and expressive.
Designed by a designer from Berdyansk, with sincere love for Ukraine, our history, and traditions, with support from the Art Arsenal Foundation.
The font has great potential to become the new standard for conducting modern business communication in Ukraine.

Colors
The primary colors chosen for the Association are the official colors of the Ukrainian flag: PANTONE® 2935 C and PANTONE® YELLOW-012 C.
These colors are complemented by their medical-psychological meanings:
Blue — symbolizes the cognitive sphere of the psyche.
Yellow — represents the emotional and volitional sphere.
These colors are used in the Association’s logo and dominate our website, printed, and digital products.
The accent color PANTONE® 11-0601 TCX, or “Bright White,” is a perfect complement to the primary colors, symbolizing the physical aspect in the practice of all medical professionals and physician psychologists in particular.
Additionally, we have PANTONE® 2925 C and PANTONE® 7406 C in our arsenal of supplementary colors, which can be used in complementary harmony with the primary colors.